A collection of Articles about Paddi
From time to time Paddi has had some interesting articles written about him in a few of the top publications around the world.
We like to occasionally foward them to our clients as a way of keeping them inspired and reminding them of what they saw in Paddi's story that intrigued them in the first place -- there's nothing more important to organisational development than maintaining momentum!
In this section we'll publish a few of the best articles and particularly good transcripts from our archives.
Some of them may be reproduced with permission. Please write to Fletcher Potanin for guidance on what is appropriate and within our reasonable bounds.
Published Articles
Mike Basch
These two articles were written by Mike Basch, one of the founding team of the now giant Federal Express. Mike was responsible for building the Super Hub which allowed FedEx to grow to a $Billion in turnover faster than any other company in the world.
Mike Basch Part 1 - A Whole New Concept of True Excellence in Business
Mike Basch Part 2 - Making More Money and Having More Fun!
Following on from that is an excerpt from a book, Customer Culture, written by Mike Basch. In Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day, Mike devotes an entire chapter to Dr Paddi Lund...
Mike Basch - The Paddi Lund Story - “Take your name out of the phone book, stop all advertising, lock your doors and fire 75% of your customers.”
John Wilde - Profit from Happiness
Glenn Osbourne
This is a somewhat zany twist on the story of Paddi's Referral System written by a gentleman in the US who was devoted to applying NLP principles to language in marketing in print.
Glenn Osbourne - Another Million Dollar Referral System and Why it Will Work in Any Business
Clive Woodward
Over the years Paddi has had some interesting fans of his work. None more so than Sir Clive Woodward, the head coach of the Rugby World Cup Winning England Rugby Union Team. This is a brief synopsis of how Clive applied Paddi's ideas, particularly those of the Critical Non-Essentials, to managing a high pressure, high stakes sporting team.
Clive Woodward - How a Crazy Australian Dentist Helped England Win 11 Test Matches in a Row!
After Sir Clive's momentous victory in Sydney Australia in 2003, he invited our publisher, Fletcher Potanin, to England to help craft the story of the England Team's success. That book, Winning!, made it to #2 on the London Times Best Seller List.
Rich Madow - The Richards Report
One of Paddi's keenest advocates over the years has been Rich Madow, who writes the dental publication The Richards Report. Rich is lots of fun, has an irreverent style, and is very insightful!
Rich Madow - The Happiness Equation
Rich Madow - Civility Suits Me
Tony Gedge - Addictive Marketing and Abundant Referrals
Paddi Lund Interview
Tony Gedge on Referrals
Interesting Transcripts
Jay Abraham Transcripts
What is Happiness in Business?
Paddi's Management Model Part 1
Paddi's Management Model Part 1
Paddi & Mike Discuss Paddi's Business in More detail
Paddi's & Mike Transcript
Kurt C Consultation Transcripts - a conventional business client implements the ideas
Fletcher Potanin & Kurt C. Part 1
Fletcher Potanin & Kurt C. Part 1
