Transforming the Experience Seminar
AUD $549.00
US$489 - For business owners or managers
How to attract and educate a steady stream of ideal clients who readily agree to high-end $15k+ treatment plans ... in their very first visit to your practice!
For fans of Paddi's story who are serious about implementing his most impactful systems, including the Welcome Book and the Critical Non-Essentials.
Date: Saturday, 25 October 2014
Time: 9:00am till 5:00pm
Venue: Airport Marriott, Atlanta, Georgia USA (4711 Best Road)
Price: Principals/Managers US$489
The Unusual Australian Dentist
Dr Paddi Lund Paddi works only 22 hrs in his single dentist practice.
- He does no marketing or advertising,
- Employs no hygienists or associates,
- Only has only around 750 active patients,
- And is located in a working class suburb of Brisbane, Australia.
Yet he makes a lot more money that the dentists around him.
The reason why can be found in one critical aspect of Paddi's business.
Dentistry.co.uk readers voted
Dr Paddi Lund the 3rd most
influential figure in the UK!
Dr Paddi Lund the 3rd most
influential figure in the UK!
More than three-quarters of Paddi's clients
make big money buying decisions in their first visit,
...and more than half of them begin major treatment
right there and then!
make big money buying decisions in their first visit,
...and more than half of them begin major treatment
right there and then!
Paddi has discovered a way to find lots of his 'ideal customers' who really need and can afford the type of high-end dentistry he likes to offer - rather than working hard to persuade those who have a lesser need or have trouble affording it.
Paddi has set up systems and tools that ensure his customers are comfortably guided to a point where they almost inevitably agree to their work. In this way the amount of time in the normal sales cycle is dramatically shortened - that is, the time between first contact with a new customer and major case acceptance - and at the same time in a manner that has dramatically improved the way customers think and feel about elective dentistry.
So if "selling" is a frustration - and a difficult and lengthy sales process is suffocating your cash flow - then this seminar will help you to see the process of introducing clients to dentistry in a whole new light.
Good-bye to traditional 'selling'
Paddi's experience shows him that getting your customers to say 'yes' is, by far, more dependent upon what has happened up to that point than anything you might say in presenting your treatment plan. It's not what you say in your case presentation that matters as much as it's everything your client experiences in your actions that makes the difference.
More important than any sales technique in influencing a customer's buying decision is:
- A feeling of confidence in your ability and expertise,
- Trust in your integrity and your wish to do the best for them,
- Being comfortable, relaxed and in control in the environment you provide,
- A Feeling that they are empowered and so can make decisions,
- That they've been educated to the benefits and value for money of what you offer,
- The right people sitting in your office to begin with - those you'd like to treat, want what you have to offer and have money available to pay.
The existence of a process that engenders this position - the right customers with the right feelings towards you and your business - is what separates buying in the first visit from the more usual selling in several visits approach.
In the more traditional environment customers often simply aren't ready to buy in their first consultation. If you try, that's when your customer leaves without making a decision saying things like the dreaded, "I'll think about it." or the equally sabotaging, "I'll have to talk to my husband/wife/uncle/accountant/cat (choose any one) before I can make a decision!"
"You had me at 'Hello'!"
But it doesn't have to be that way. Paddi has built a system that prepares customers to buy long before they sit down with him, even well before they first set foot in his door for their first visit. In Paddi's business, buying dentistry is designed to be practically inevitable from the moment new customers first pick up the phone to say, "Hello!"
In this workshop event you'll learn about Paddi's 7 Steps to 'Yes' in One Visit as well as the most critical components that you'll want to incorporate in your business so that you, too, can operate more effectively in fewer visits.
During the program you'll discover,
- Choosing just the right patients for your style of dentistry.
- Removing the 'exactly this much money' obstacles (and others!) so people buy quickly.
- Educating for benefits to ensure customers desire your preferred treatment.
- Demonstrating care & concern before you both enter the treatment room.
- Building Status & Trust without boasting and grandstanding.
- Giving just enough information to customers (but not too much!)
- Using precise words that create flexible treatment plans
Systems & Tools to make it consistent and easy
Two of the most important systems that you'll focus on in the Seminar - and the two of Paddi's concepts that play the largest part in 7 Steps to 'Yes' in One Visit - are Paddi's famed Welcome Book and Critical Non-Essentials.
A significant part of the event will be devoted to understanding, developing, polishing and crystallising these two vital tools for your business. Paddi, as well as a host of other colleagues and experts, will put your business (and specifically your techniques for dealing with customers) under the microscope. In this hands-on environment, your business and strategic approach will get a real make-over from business experts as well as experienced colleagues who know what they're doing.
Consequently, as a requirement of attending, you'll be asked first to read and devour four of Paddi's publications that relate to these 'Yes' in the First Visit Tools.
- The Absolutely Critical Non-Essentials
- Training Customers to Treasure Your Business
- Mobilising Your Customer Sales Force
- Simply Stunning Customer Service
As part of your investment, these ebooks will arrive in your inbox after you book your seat. We do this so that you get the most value out of your personal time with Paddi. You probably don't want Paddi to talk for hours about his philosophy - you can hear that in his other events. This seminar is about getting you off the ground and moving towards 'Yes' in the First Visit. Hence, the more you understand Paddi's core concepts before you arrive, the more time we'll get to spend on workshopping the Tools and their implementation.
That's why this seminar is for fans of Paddi's story who are serious about implementing his most impactful systems, including the Welcome Book and the Critical Non-Essentials.
The Inevitable Buying Decision
Imagine that from the moment you first meet a new customer they are predisposed to buying, implicitly trust in your professional opinion and are eager to take action on your recommendations.
Imagine that from the time your new customers first hear about your dental business they are swept along in a current of automated systems, processes and actions that make it practically inevitable that they will say 'yes' to buying the products and services you want to offer them - and in addition will give you a heart felt, "Thank-you" after paying their bill.
Well that is how Paddi's system works for him. More than 90% of the customers he asks buy comprehensive treatment in their first visit (and 60% start right then and there)! That's a far cry from the time when only 40% of customers accepted Paddi's comprehensive treatment plans, and it often took weeks or months to start the work.
It's no wonder that Paddi now works just 3 days a week, earns far more than ever before and really enjoys his dentistry!
Implementing the ideas, not just talking about them
Join Paddi and a team of experts in this 1 day seminar designed so that you walk away with a plan for enhancing the way you build relationships with new clients and lead people to buying decisions quickly, easily and with great appreciation in return.
If you want to know how to create the systems in your business that will help produce similar results to Paddi's - that is, a higher proportion of clients who buy comprehensive treatment in their first visit - then you need to be at this seminar.
During the day Paddi will guide you through the 7 Steps to 'Yes' in One Visit! so that you understand the importance of each one.
As part of the investment in the workshop, you'll receive,
To help inspire your team,
- 3 x The Absolutely Critical Non Essentials (a value of US$300)
- 3 x Mobilising Your Customer Sales Force (a value of US$300)
- Building the Happiness Centred Business - digital ebook edition (value US$27)
- The Absolutely Critical Non-Essentials - digital ebook edition (value US$27)
- Mobilising Your Customer Sales Force - digital ebook edition (value US$27)
- Training Customers to Treasure Your Business - digital ebook edition (value US$27)
- Simply Stunning Customer Service - digital ebook edition (value US$27)
- The Secret World of Customers Who Love to Pay - digital ebook edition (value US$27)
- The Complete Paddi Story Video - on-line digital edition (value US$27)
Or a total value of over US$700 as part of your seminar investment.
Your Investment
Primary Delegates: US$489 Includes all required publications.
Bring your Practice Manager for free as a guest with our compliments!
Atlanta Airport Marriott - Room nights from US$99 to $139 (as of 25 Sept)
Who should attend
For fans of Paddi's story who are serious about implementing his most impactful systems.
By using Paddi's tried and tested method to ensure your customers quickly and easily agree to your treatment recommendations you can,
- Save time and effort,
- Decrease frustrating failures and
- Avoid those embarrassing sales pitches.
Book your seats at this unique event today. Paddi has limited his presentations around the world to once a year, so take advantage of his rare US trip while you can.
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YESinOneSeminar: Getting to 'Yes' ... in One Visit!
AUD $549.00 Getting to 'Yes' ... in One Visit! |
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